Love it or hate it, Facebook is the market leader when it comes to social media channels. It was the first social network to surpass 1 billion registered accounts, and now boasts a massive 1.44 billion monthly active users. Creating content that gets shared and liked is every marketers aim. Whether you consider it an art or a science, here are 6 simple ways to get more likes and shares on your Facebook posts.
Use Eye Catching Images
Although it’s not recommended that you post an image each and every time, pictures do tend to have better visibility in the Facebook news feed. Images are simply easier to consume than text and will, therefore, get more attention from your fans. Make sure you share photos of high quality, though, and always those that will be of interest to your target audience. It’s also important that you include relevant links with your images so that you’re sending the traffic back to your website.
Ask Your Audience for Ideas
When you’re looking for ideas for a new bit of content, why not ask the opinion of those who will actually see it? Ask for feedback from people in your online community, influencers and customers. When you’ve taken on board their opinions and produced content you know will please them, they’ll be more likely to engage with it, share it, and comment on it. Because they’ve been part of the idea process, they’ll be more inclined to share the content with their audience.
Share Other People’s Content
If you want to encourage people to share your content, start by sharing theirs. If someone in your online community shares a piece of information that you think would be useful for your own audience, share it yourself. Of course, the creators of that information will be appreciative, and in turn be motivated to return the favour for you.
Incentivise Sharing
If you run a promotion, check the platform’s current promotion rules and applicable requirements before announcing it. Do not assume you may require personal-timeline shares or friend tagging as an entry condition. Give clear terms and an appropriate entry route.
Keep it Short and Sweet
Make the post long enough to communicate its purpose clearly. There is no reliable universal character count that guarantees engagement. Test useful formats with your own audience instead of relying on an old percentage.
Include a Call to Action
Inviting your friends, fans and visitors to share your posts can increase exposure. Create a simple call to action, for example, “Like if you agree” often works well, providing that the preceding statement is relevant. Or you could ask people for their thoughts, therefore encouraging them to comment.
Social Media Management Sheffield
As a Sheffield based social media company, we spend our days creating content for a wide variety of social media channels. Our ongoing Sheffield social media management services can include contributing to and monitoring the Facebook page for your business. Call us today on 0114 383 0711 today for more information about how we can help you.
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