The journal
Ideas, notes
& useful things.
Browse by topic
- AI & Automation (4)
- Business & Industry (22)
- Content & Copywriting (12)
- Digital Marketing (23)
- Graphic Design & Creative Tools (5)
- Hosting & Maintenance (9)
- Matterport & Property Media (9)
- Microsoft 365 & Email (23)
- Online Safety & Scams (7)
- SEO & AI Search (20)
- Seven Creative News (9)
- Technology & Practical Guides (18)
- Websites & WordPress (12)
-
Was it just us or did everyone’s search traffic disappear in 2026?
TL;DR what happened to in 2026? TL;DR what is the business strategy for 2027? 2026 – a Year of Compounding Shocks The UK B2B landscape in 2026 faced two severe compounding shocks. The sudden outbreak of the Iran war in the first quarter crushed business confidence, and the aggressive expansion of Google’s AI Overviews fundamentally…
-
Claude AI’s hidden trust score
Claude AI’s hidden trust score According to a recent post on X, Chinese researchers may have reverse engineered Claude’s hidden trust score – a score which can cause your account to be suddenly banned without warning. The idea is quite compelling and fits with what some Claude users have reported, although it hasn’t been verified…
-
HMO Application Floor Plans: Your Options and What They Cost
If you’re applying for a House in Multiple Occupation (HMO) licence, the floor plan is one of the documents most likely to hold things up. Inaccurate measurements are the most common reason councils delay or refuse licences. Some councils are already slow. Sheffield, for example, reports HMO applications taking more than 16 weeks due to…
-
Getting a 3D Tour – The Real ROI for Hotels, Event Spaces and Holiday Lets
Is a 3D Tour Worth It? The ROI for Hotels, Event Spaces and Holiday Lets Most hospitality marketing budgets focus on bringing people to a listing or website through ads, directories and search. A 3D tour can also help those visitors decide whether a property or venue meets their needs before they enquire or book.…
-
Digital advertising vs. physical signage – a comparison
As a digital infrastructure agency, we spend our days building WordPress websites and optimising digital growth channels. But we recently reviewed some detailed research from Image Sign, a leading UK signage manufacturer. The data proves a vital point. Physical visibility remains one of the most reliable and cost-effective ways to drive customer acquisition. Here are…
-
Try a new type of password based on your location
A password that is secure, you don’t need to write down, and can be regenerated easily if you ever forget it Imagine you need a new password. You sit on your favourite bench in the local park, press generate, and create a unique password based on your exact location. A year later, you realise you…
-
Why your restaurant needs a virtual tour: more bookings, less time answering questions
Restaurant virtual tours help customers explore your venue before they book. You put a lot into making your restaurant somewhere people want to spend time. The décor, the layout, the bar, the private dining room. But how much of that can a potential customer actually see before they visit? A restaurant virtual tour lets people…
-
Cloudflare Turnstile – alternative to Google reCAPTCHA
Cloudflare Turnstile is an alternative to an interactive CAPTCHA. Current Contact Form 7 has a native integration, so start there rather than adding a hand-written challenge script or another integration plugin. Create the widget In your Cloudflare account, create a Turnstile widget for the site’s actual hostname. Use the Managed mode recommended by Contact Form…
-
Matterport 3D tour providers throughout the UK & France
Matterport 3D tours are exact digital copies of physical spaces. They provide a fully interactive walkthrough that users control directly from their web browser or phone. Instead of looking at flat photographs, a visitor moves through the property step by step to get a true sense of scale, flow, and layout. Organisations commission these tours…
-
How to Upgrade Your AI Prompts from “Chatbot” to “Digital Staff”
Most people treat AI like a slightly smarter search engine. They ask a basic question and get a generic answer. To get professional results useful for agency work or business growth, you need to shift your mindset. Stop treating the AI like a chatbot and start treating it like a specialised employee. If you hired…
-
What is Generative Engine Optimization (GEO)?
Generative engine optimisation, usually shortened to GEO, is a label for making information useful and understandable in AI-assisted search. It builds on a sound website; it does not give you control over what an AI tool recommends. Start with the information customers need Explain what you do, who it is for and the limits of…
-
Making a living as a content creator in 2026? The Kevin Kelly’s 1,000 True Fans still has lots to teach
Kevin Kelly’s 2008 essay “1,000 True Fans” offers a useful way to think about a small creative business. Rather than chasing universal fame, consider whether a committed audience can support work they genuinely value. Treat the number as an illustration The familiar example multiplies 1,000 supporters by $100 a year to reach $100,000. That arithmetic…
-
How to enable the WordPress Media Trash
Something you’ll be glad you did if you ever delete images by accident! If you’ve ever accidentally deleted a vital image or document from your WordPress Media Library, only to realise there is no “Undo” button or site backup, you’ll know how it feels. By default, WordPress permanently deletes media files the second you click…
-
Golden Circle Messaging
The Golden Circle is Simon Sinek’s simple framework for communicating and leading with purpose. It has three layers: Most organizations talk outside‑in (“what we do” → “how we do it” → a vague “why”). The most compelling brands and leaders go inside‑out: they start with Why, then show How, and finally What. This order inspires…
-
New UK drone regulations from 1st January 2026
The UK drone changes discussed here took effect on 1 January 2026. Use the CAA’s current Drone Code for your particular aircraft and flight; a class mark alone is not permission to carry out every operation. Check the IDs you need The current Code requires a Flyer ID for aircraft weighing 100 g or more.…