Don’t fall for the slick sales-pitch or the expensive offices – Here are 10 things to help stop you getting ripped off So, you’ve either paid for or are considering paying for search engine optimisation (SEO services) but you’re not sure what to expect or how to measure the results. This article helps dispel a few myths, … Continue Reading
5 reasons why it might be time to update your website content
How long is it since the text on your website was updated? Have you been meaning to rewrite it for ages, but it keeps getting put to the bottom of the to-do list as more urgent work presses on your time? This is a common story for many website owners, however, it might actually be … Continue Reading
Search Engine Optimisation (SEO) – what is a sitemap?
If you’ve ever looked into search engine optimisation (aka SEO) in any detail you’ll probably have come across what’s known as a ‘sitemap’. And if you are new to SEO, you’ll also probably be asking yourself ‘what is a sitemap’? A sitemap, in its simplest form, is a file (or files) that provide information about … Continue Reading
What is the ‘passive voice’ and why is it important in Search Engine optimisation?
If you’ve ever delved a little more deeply into search engine optimisation, you may have come across talk of the ‘passive voice’ in relation to page content. Or more specifically, why you should be avoiding using the ‘passive voice’ too much. For example, one of the most popular and widely used SEO plugins is Yoast … Continue Reading
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The quick guide to the basics of SEO
Search engine optimisation (or SEO as it’s more commonly known as) has many definitions but I prefer to describe it as the practice of improving your visibility in search engines for relevant search terms. Better visibility can be called higher rankings (or closer to page 1, result 1) and relevant search terms are words or … Continue Reading
Microsoft Exchange hacked? What now?
If your Microsoft Exchange account has been hacked, you’re probably panicking and wondering what to do now. Here is a list of steps to take. It’s not exhaustive but should get you at least back up and running with a secure account. Why was your account hacked? Hackers want people’s usernames and passwords which may … Continue Reading
The origins of Search Engine Optimisation (SEO)
I’ve been working with websites since before search engine optimisation (SEO) was a ‘thing’. I originally taught myself HTML as a young teenager using a book I found lying about by Carol Vordernman and the rest, as they say, for me at least, is history. I’ve been providing SEO in Sheffield & further afield now … Continue Reading
How to reactivate the WordPress Links Manager
If like me you’ve been using WordPress since the beginning – or at least prior to December 2012, you might remember the old WordPress Links Manager (sometimes also known as Blogroll). However, this functionality was removed by default from WordPress version 3.5 onward. Yes, on the one-hand, links like that are a bit old-fashioned, however, … Continue Reading
5 Popular Expressions – Where We Got Them and What They Mean
Ever wondered where we got the phrase ‘ants in your pants’ or ‘the cat’s pyjamas’? No doubt you’ve heard people use them, maybe you even use them yourself, but have you ever stopped to think about where they come from? I got stuck in to a great little book over the weekend by Judy Parkinson called ‘Spilling the … Continue Reading