Content & Copywriting
Advice on website copy, business blogging, writing for the web and content strategy.
Browse other topics
- AI & Automation (4)
- Business & Industry (22)
- Content & Copywriting (12)
- Digital Marketing (23)
- Graphic Design & Creative Tools (5)
- Hosting & Maintenance (9)
- Matterport & Property Media (9)
- Microsoft 365 & Email (23)
- Online Safety & Scams (7)
- SEO & AI Search (20)
- Seven Creative News (9)
- Technology & Practical Guides (18)
- Websites & WordPress (12)
-
5 reasons why it might be time to update your website content
How long is it since the text on your website was updated? Have you been meaning to rewrite it for ages, but it keeps getting put to the bottom of the to-do list as more urgent work presses on your time? This is a common story for many website owners, however, it might actually be…
-
What is the ‘passive voice’ and why is it important in Search Engine optimisation?
If you’ve ever delved a little more deeply into search engine optimisation, you may have come across talk of the ‘passive voice’ in relation to page content. Or more specifically, why you should be avoiding using the ‘passive voice’ too much. For example, one of the most popular and widely used SEO plugins is Yoast…
-
5 Ways Google’s Hummingbird Algorithm Will Change Your SEO Copywriting
Historical context: this article discusses Google’s Hummingbird change from 2013. It is not a report of the latest search update. The useful lesson is to answer the reader’s question naturally; current SEO decisions should use present evidence. Hummingbird – Google’s new algorithm In the wake of the new Google algorithm, ‘Hummingbird’, SEO copywriters have had…
-
5 Tips for Writing Good SEO Copy
With Google’s recent algorithm updates, search engine optimised content is more important than ever for your website or blog. Google is putting more emphasis than ever on original, quality content. With that in mind, I’ve decided to share 5 tips that will help you get to grips with SEO copywriting. Write for Humans Even search…
-
Writing for the Web – 10 Top Tips
People often arrive at a web page with a question to answer. Help them find the answer quickly, while giving enough detail to act on it. Here are ten practical ways to make your writing easier to use. 1. Make the title descriptive Tell readers what they will learn. A clever headline is little use…
-
5 Tips on Blogging for Your Business
Blogging is a fantastic way to get your business noticed. You can present yourself as an expert in your field, be a thought leader in your industry, and turn readers into customers. As a professional content writer in Sheffield, my job is to create this sort of content every day, so I thought i’d put…
-
The Importance of Keeping the News Page on Your Website Updated
When did you last check your website’s news page? An old article is not automatically a problem. An expired offer presented as current, or advice that no longer works, is a better reason to act. Give the section a clear purpose Use it for genuine business news, helpful answers and completed work you can show.…
-
5 Ways Great Quality Website Copywriting Can Help Your Business
Great website copywriting can pay dividends for your business. Not only will it improve brand awareness with your potential customers; it can also help boost your visibility with the search engines. Whether you’re looking to update your existing content – or for brand new copy for a new website – our team of highly-skilled Sheffield…
-
Back to Basics: What is Content Marketing and How Can it Benefit your Business?
No doubt you’ve heard the phrase ‘content marketing’ being thrown around in the last few years; but do you really understand what it means? Everyone knows that the ultimate goal of marketing is to grow a business, increase sales, and therefore increase profit. So where does the ‘content’ come in? Content marketing grows a business…
-
Content Writer – Copywriting for SEO
It’s no secret that in order to get your website to index to its potential, it will probably need a little help now and then. The problem is, though, that the majority of people who you ask for help in this department will probably end up with someone telling them that just they need inbound…
-
Build your business with a blog
A business blog is useful when it helps customers make a decision. It gives you room to answer questions, explain a service and share genuine work in more detail than a short sales page allows. Publishing for the sake of having something new is a poor starting point. Start with real questions Keep a list…
-
Business to Business Content Marketing
According to the latest report by Holger Schulze for Optify, content marketing is becoming more popular. A massive 83.5% of business to business marketers are said to be increasing their content marketing production over the next year. The 2012 B2B Content Marketing Trends Survey also found that of the members of the B2B Technology Marketing…