SEO & AI Search
Articles about search visibility, technical and local SEO, analytics, audits, and AI-assisted search.
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What is Generative Engine Optimization (GEO)?
Generative engine optimisation, usually shortened to GEO, is a label for making information useful and understandable in AI-assisted search. It builds on a sound website; it does not give you control over what an AI tool recommends. Start with the information customers need Explain what you do, who it is for and the limits of…
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10 things your SEO company won’t tell you
Don’t fall for the slick sales-pitch or the expensive offices – Here are 10 things to help stop you getting ripped off So, you’ve either paid for or are considering paying for search engine optimisation (SEO services) but you’re not sure what to expect or how to measure the results. This article helps dispel a few myths,…
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Search Engine Optimisation (SEO) – what is a sitemap?
An XML sitemap gives search engines a list of URLs you want them to discover. It complements the links on your website; it does not replace useful navigation or guarantee that a page will be indexed. Which URLs belong in it? Use the public, canonical URLs you want considered for search. Drafts, private content, redirected…
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What is the ‘passive voice’ and why is it important in Search Engine optimisation?
If you’ve ever delved a little more deeply into search engine optimisation, you may have come across talk of the ‘passive voice’ in relation to page content. Or more specifically, why you should be avoiding using the ‘passive voice’ too much. For example, one of the most popular and widely used SEO plugins is Yoast…
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The origins of Search Engine Optimisation (SEO)
I’ve been working with websites since before search engine optimisation (SEO) was a ‘thing’. I originally taught myself HTML as a young teenager using a book I found lying about by Carol Vordernman and the rest, as they say, for me at least, is history. I’ve been providing SEO in Sheffield & further afield now…
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Search Engine Optimisation – about keyword research
Having a website that isn’t ranking well within the major search engines is a problem for many businesses. As a sales tool, for virtually all businesses these days, a website is essential. For example, your word-of-mouth prospects will want to ‘check you out’ online, and your potential customers will be searching for your services on…
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Does extending your domain registration improve SEO?
Renewing a domain matters because you do not want your website or email to stop working when it expires. That practical reason should be kept separate from promises about SEO. What this article previously claimed The original article suggested that a longer registration period would make Google take a website more seriously and improve its…
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Improve Your Website’s Search Engine Rankings with These 5 SEO Tips
As a business owner, you’re no doubt bombarded by spammy emails offering you SEO services from companies that promise they can get your website on the first page of Google. As a reputable Sheffield SEO company we know that no-one can really guarantee these results with 100% certainty. But there are certain things that you…
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How to redirect index.php for SEO
A homepage may be accessible both at the site root and at /index.php. If both addresses serve the same page, decide which is the intended canonical destination before adding a redirect. Check the actual behaviour Request each URL and record its status, destination and canonical output. Some installations already redirect correctly. Others use index.php as…
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5 Ways Google’s Hummingbird Algorithm Will Change Your SEO Copywriting
Historical context: this article discusses Google’s Hummingbird change from 2013. It is not a report of the latest search update. The useful lesson is to answer the reader’s question naturally; current SEO decisions should use present evidence. Hummingbird – Google’s new algorithm In the wake of the new Google algorithm, ‘Hummingbird’, SEO copywriters have had…
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5 Tips for Writing Good SEO Copy
With Google’s recent algorithm updates, search engine optimised content is more important than ever for your website or blog. Google is putting more emphasis than ever on original, quality content. With that in mind, I’ve decided to share 5 tips that will help you get to grips with SEO copywriting. Write for Humans Even search…
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3 Reasons Why Your SEO Strategy Should Revolve Around Organic Content
Good content gives someone a reason to visit your website and a reason to trust what they find. For SEO, the useful question is not “How many words can we publish?” but “What does this page help the customer understand?” 1. Answer the question properly Explain the problem, the options and the next step. Use…
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5-Step Guide towards SEO Satisfaction
Before paying for SEO, make sure you understand what you are trying to achieve and how the work will be assessed. A clear plan is more useful than a promise to put you on page one. 1. Identify your goals Choose a business outcome, such as more suitable enquiries for a particular service. Define the…
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Ever wondered if SEO will work for your business?
Ever wondered if SEO will work for your company? Nervous about quantifying SEO results? This article discusses why many businesses are nervous about starting an SEO campaign and how to evaluate a potential SEO provider.
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Google’s New Hummingbird Update Completely Changes How Your Website is Found
Historical context: this is a 2013 announcement about Google’s Hummingbird change. The original reporting is retained; it does not describe a newly launched algorithm or a current ranking guarantee. 2013 – Google has just announced its ‘Hummingbird’ algorithm change, which is the latest overhaul of its search engine formulas aimed at better answering internet users’…