Not all websites have their own unique IP address, however, every website ultimately does have one as this identifier is the address used to connect to a web server when you want to view a website. In other words, if you want to visit a website, the process goes along the lines of the following:
On the web server in question there may be many separate individual websites, meaning the IP address is shared between them, and this, for the most-part, doesn’t cause any problems. However, say for example, one of those websites sharing the IP address is not so ‘kosher’, it may adversely affect all the other websites simply by it’s reputation or tarnished IP address.
For example, if a website sends a lot of spam, it’s banned by IP address not domain name. If this is the case, any of the email services using the same IP address will also be banned or blocked by spam filters regardless of their legitimacy. Having your own IP address in this example would mean that your site and email services would be safe from being affected by someone else’s reckless actions.
If you would like a dedicated IP address for your website or would like more information, please get in touch on 0114 383 0711