When did you last check your website’s news page? An old article is not automatically a problem. An expired offer presented as current, or advice that no longer works, is a better reason to act.
Give the section a clear purpose
Use it for genuine business news, helpful answers and completed work you can show. Keep the original date on historical announcements so readers can recognise the context. Do not change a publication date simply to make an old story appear new.
Choose useful topics
New services, product developments, practical explanations and approved case studies can all make useful articles. Write about a real question or event. If there is nothing worth announcing this week, a forced update is unlikely to help.
Set aside time for maintenance
Keep a list of articles that mention prices, software settings or deadlines. Review those more often than timeless opinion pieces. Fix broken links where you can verify the replacement, and ask for the original image when a project photograph is missing.
Make each article easy to follow
Use an informative title, a clear opening and sections that answer the reader’s questions. Include relevant images with permission. Link to the current service page where it helps, while keeping a genuine enquiry call to action pointed at Contact.
Decide what to do with older material
Keep useful articles, correct the ones you can responsibly improve, and combine genuine duplicates into the strongest relevant page. Preserve unique project details. An article that needs evidence or business approval can wait as a draft rather than remain a misleading current offer.
If writing is the job that keeps slipping down your list, our content and copywriting services are a starting point for discussing a manageable brief.
Sources and further reading
Guidance checked 26 October 2026: Google’s guidance on helpful content.
Illustrations
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