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What is Generative Engine Optimization (GEO)?
Generative engine optimisation, usually shortened to GEO, is a label for making information useful and understandable in AI-assisted search. It builds on a sound website; it does not give you control over what an AI tool recommends. Start with the information customers need Explain what you do, who it is for and the limits of…
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Making a living as a content creator in 2026? The Kevin Kelly’s 1,000 True Fans still has lots to teach
Kevin Kelly’s 2008 essay “1,000 True Fans” offers a useful way to think about a small creative business. Rather than chasing universal fame, consider whether a committed audience can support work they genuinely value. Treat the number as an illustration The familiar example multiplies 1,000 supporters by $100 a year to reach $100,000. That arithmetic…
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What is the ‘passive voice’ and why is it important in Search Engine optimisation?
If you’ve ever delved a little more deeply into search engine optimisation, you may have come across talk of the ‘passive voice’ in relation to page content. Or more specifically, why you should be avoiding using the ‘passive voice’ too much. For example, one of the most popular and widely used SEO plugins is Yoast…
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5 Ways Google’s Hummingbird Algorithm Will Change Your SEO Copywriting
Historical context: this article discusses Google’s Hummingbird change from 2013. It is not a report of the latest search update. The useful lesson is to answer the reader’s question naturally; current SEO decisions should use present evidence. Hummingbird – Google’s new algorithm In the wake of the new Google algorithm, ‘Hummingbird’, SEO copywriters have had…
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5 Tips for Writing Good SEO Copy
With Google’s recent algorithm updates, search engine optimised content is more important than ever for your website or blog. Google is putting more emphasis than ever on original, quality content. With that in mind, I’ve decided to share 5 tips that will help you get to grips with SEO copywriting. Write for Humans Even search…
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5 Tips on Blogging for Your Business
Blogging is a fantastic way to get your business noticed. You can present yourself as an expert in your field, be a thought leader in your industry, and turn readers into customers. As a professional content writer in Sheffield, my job is to create this sort of content every day, so I thought i’d put…
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3 Reasons Why Your SEO Strategy Should Revolve Around Organic Content
Good content gives someone a reason to visit your website and a reason to trust what they find. For SEO, the useful question is not “How many words can we publish?” but “What does this page help the customer understand?” 1. Answer the question properly Explain the problem, the options and the next step. Use…
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The Importance of Keeping the News Page on Your Website Updated
When did you last check your website’s news page? An old article is not automatically a problem. An expired offer presented as current, or advice that no longer works, is a better reason to act. Give the section a clear purpose Use it for genuine business news, helpful answers and completed work you can show.…
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Back to Basics: What is Content Marketing and How Can it Benefit your Business?
No doubt you’ve heard the phrase ‘content marketing’ being thrown around in the last few years; but do you really understand what it means? Everyone knows that the ultimate goal of marketing is to grow a business, increase sales, and therefore increase profit. So where does the ‘content’ come in? Content marketing grows a business…
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Ever wondered if SEO will work for your business?
Ever wondered if SEO will work for your company? Nervous about quantifying SEO results? This article discusses why many businesses are nervous about starting an SEO campaign and how to evaluate a potential SEO provider.
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Search Engine Optimisation – getting it wrong vs. getting it right
If you’ve ever paid for search engine optimisation (SEO) or are wondering if it will help your website, you need to read this. SEO is certainly a buzz word at the moment but where do you get all the facts – how much should it cost? What results should I expect? How do I tell if it’s…
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Content Writer – Copywriting for SEO
It’s no secret that in order to get your website to index to its potential, it will probably need a little help now and then. The problem is, though, that the majority of people who you ask for help in this department will probably end up with someone telling them that just they need inbound…
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The really simple guide to SEO
SEO means helping the right people find and understand your website through search. It isn’t smoke and mirrors, and nobody can promise you a particular position. Start with what your customers need, rather than a list of tricks. Find out what customers actually need Write down the questions people ask before buying. What problem are…
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Build your business with a blog
A business blog is useful when it helps customers make a decision. It gives you room to answer questions, explain a service and share genuine work in more detail than a short sales page allows. Publishing for the sake of having something new is a poor starting point. Start with real questions Keep a list…
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Business to Business Content Marketing
According to the latest report by Holger Schulze for Optify, content marketing is becoming more popular. A massive 83.5% of business to business marketers are said to be increasing their content marketing production over the next year. The 2012 B2B Content Marketing Trends Survey also found that of the members of the B2B Technology Marketing…