Digital Marketing
Social media, paid advertising, email campaigns, brand messaging, conversion and customer acquisition.
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Digital advertising vs. physical signage – a comparison
As a digital infrastructure agency, we spend our days building WordPress websites and optimising digital growth channels. But we recently reviewed some detailed research from Image Sign, a leading UK signage manufacturer. The data proves a vital point. Physical visibility remains one of the most reliable and cost-effective ways to drive customer acquisition. Here are…
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Getting a 3D Tour – The Real ROI for Hotels, Event Spaces and Holiday Lets
Is a 3D Tour Worth It? The ROI for Hotels, Event Spaces and Holiday Lets Most hospitality marketing budgets focus on bringing people to a listing or website through ads, directories and search. A 3D tour can also help those visitors decide whether a property or venue meets their needs before they enquire or book.…
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Why your restaurant needs a virtual tour: more bookings, less time answering questions
Restaurant virtual tours help customers explore your venue before they book. You put a lot into making your restaurant somewhere people want to spend time. The décor, the layout, the bar, the private dining room. But how much of that can a potential customer actually see before they visit? A restaurant virtual tour lets people…
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Making a living as a content creator in 2026? The Kevin Kelly’s 1,000 True Fans still has lots to teach
Kevin Kelly’s 2008 essay “1,000 True Fans” offers a useful way to think about a small creative business. Rather than chasing universal fame, consider whether a committed audience can support work they genuinely value. Treat the number as an illustration The familiar example multiplies 1,000 supporters by $100 a year to reach $100,000. That arithmetic…
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Golden Circle Messaging
The Golden Circle is Simon Sinek’s simple framework for communicating and leading with purpose. It has three layers: Most organizations talk outside‑in (“what we do” → “how we do it” → a vague “why”). The most compelling brands and leaders go inside‑out: they start with Why, then show How, and finally What. This order inspires…
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How to add or remove Facebook Page administrators – edit page roles
Facebook now describes Page access rather than relying only on the old administrator-role screen. Check whether you have the authority to manage access and whether the Page belongs to a business portfolio. Find Page access For the standard Page route, switch into the Page, then open Settings and privacy → Settings → Page setup →…
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Restaurant, bar & hotel marketing – the fast way to get more customers
We’re in the midst of the Coronavirus lock-down at the moment but the restrictions on movement will be relaxed soon. Before we know it, pubs, bar, clubs and restaurants will be open again. The problem is, though, will the customers be as fast to start socialising and eating out again? How do we market our…
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A definitions for common online advertising & SEO jargon
If you work in the field of web design and search engine optimisation, you simply can’t avoid a whole host of acronyms, abbreviations, and general jargon. However, I’m also conscious that what is familiar and perfectly clear to me, is not necessarily also that clear to everyone else. Therefore, this quick post simply defines some…