The Importance of Using Pinterest as Part of Your Social Media Marketing Strategy

Pinterest is an image-led discovery platform. Its usefulness for a business depends on the audience, the material you can share and what you want visitors to do next; an old user total or popularity ranking is not a current business case.

How Does Pinterest Work?

Pinterest lets people discover images and save Pins to boards. A business can organise its material into relevant boards and link Pins to appropriate, working destinations. Plan images around the audience and respect permissions; do not rely on an old browser-button tutorial as the current setup route.

Driving Sales with Business Pages

In addition to accounts for personal users, Pinterest also allows businesses to create business pages that they can use to promote their company online. These pages could be described as ‘virtual shopfronts’, allowing Pinterest users to browse items for sale on their website. And it’s big business; brand studies have continued to show that Pinterest is more effective at driving sales than other forms of social media. As well as images, business pages can also include various data, topics and information such as prices of products, ratings of movies or ingredients for recipes.

Pinterest and Search Engine Optimisation

Last month, San Diego hosted the “Social Media Marketing World 2015” conference, where several social media professionals shared their expertise on established and developing trends in social media. According to the conference, Pinterest has been dubbed ‘the new Google’, due to the fact that it has a powerful search which many people actually turn to before the search engine giant. It might sound unbelievable, but the reason for this is that many people simply prefer the visual search results that Pinterest offers. Pins on Pinterest also have great longevity too, for example, if you share a pin today, it will still be coming up in search results weeks, months and even years later.

Sheffield Social Media Management Services

If your audience uses Pinterest, review the quality of your images, the organisation of your boards and the destinations linked from your Pins. Ask what useful enquiries or visits result rather than assuming every business needs the platform.