Adapting to the evolving world of SEO remains a constant challenge. Yet it needn’t be something that causes frustration. By sticking to clear, concise strategy you can look forward to improved web rankings – and ultimately more genuine traffic to your site.
You can minimise the impact of algorithm changes by taking care to publish optimised, organic, useful content on your site. Not only will this always be well-received by Google; it will also retain customers visiting your site for longer (also great for SEO).
Whether you’re looking for one-off SEO site work, or ongoing content production, you need to make sure that you pick the right company to carry out the work for you. As Sheffield SEO experts, we at Seven Creative are well-placed to help:
Identify Your Goals
Before you start an SEO campaign, make sure that you have a clear idea of what you want to achieve. If you work within a competitive trade, for example, you’ll be more likely to see page 1 results by targeting one of your niche services. Similarly, adding a geographical focus to your activity can also help you maximise the benefits of SEO.
View SEO as a Long-Term Marketing Strategy
Integrating SEO into your marketing budget can pay serious dividends – but the effect you’ll feel won’t always be immediate. For monthly campaigns in particular, it needs to be something that you invest in for the long term.
A re-work of your website can improve your positions fairly quickly depending on how competitive your keywords are, but if you then don’t continue to add regular, organic content -whilst your competitors do – you’ll soon find yourself sliding back down the SERP’s.
Make Sure You Get Reports
The world of SEO can sometimes seem like smoke and mirrors. If you’ve had a bad experience with paid services previously, that will only be heightened. A company that provides you with detailed, transparent, monthly reports can be worth their weight in gold; and you’d be wise to choose such a firm to carry out any SEO work that you need.
Have a Blog and Update it Regularly
Business blogging is great for your brand image; as it will help you to establish yourself as a leading voice within your industry. When optimised correctly, this content is perhaps the most important factor with relation to how the Google Algorithm deciphers your website.
Fresh and engaging news articles, case studies and blog articles are the best way to show the search engines that you have something of value to offer on your site, so this really is an opportunity not to be missed.
Optimise Any New Content You Publish
Whenever it comes to adding new content to your site, make sure that it’s optimised for the search engines. If you’ve hired an SEO company for one-off site work but now want to try it yourself, it’s essential to maintain good practices such as adding descriptions and alternative title text to any new images you add to your site.
SEO Sheffield from Seven Creative
Maintaining practices such as the ones mentioned here will stand you in good stead for your SEO campaign. To implement the strategy, it’s well worth hiring professionals and we at Seven Creative are here to help.
Our SEO experts in Sheffield can provide you with engaging web copy; that will stand the test of Google updates to fire you up the rankings – and then keep you there. Please don’t hesitate to call us today on 0114 383 0711 to find out more.