Give someone access to Google Analytics through their own account rather than sharing your login. First decide whether they need the whole account or just one property.
Choose the right level
Sign in to the correct Analytics account and open Admin. Under Account or Property, choose Access Management. You need the appropriate Administrator role to manage users at that level. Account-level access can cover more than the single website you meant to share.
Add and check the user
Use the add-user control, enter the intended Google-account email address and assign the role needed for the work. Someone reading reports does not automatically need permission to manage other users. Check inherited access as well as permissions assigned directly.
Review access afterwards
Ask the recipient to confirm they can see the intended property, and review permissions when the work ends. Do not remove another administrator without understanding who owns the account. A screenshot from the earlier Analytics interface is not a current menu map.
For help deciding what to measure, explore our analytics and tracking services. This guide describes access management; it does not change any Analytics account connection.
Sources and further reading
Guidance checked 26 October 2026: Google’s Analytics user-management guidance.