As a business owner, you’re no doubt bombarded by spammy emails offering you SEO services from companies that promise they can get your website on the first page of Google. As a reputable Sheffield SEO company we know that no-one can really guarantee these results with 100% certainty. But there are certain things that you can do to help your website rank highly in the search engines, therefore increasing traffic to your website.
SEO is an abbreviation of search engine optimisation. This is the process of improving the ranking of a website in the results pages of a search engine for certain keywords in order to get more organic traffic to the site. When carried out properly, search engine optimisation provides valuable results that make a significant improvement to the amount of traffic your website receives. With that in mind, here are our top 5 SEO tips that will help to improve the ranking of your website in the search engines.
1. Write Interesting, Engaging Content
Interesting, engaging content has never been more important for SEO on your website or blog. Great content helps to establish you as a thought leader in your industry, and an expert in your field. Search engines prefer fresh, original content that engages users, and writing relevant content that users find interesting will not only engage users, but also build your credibility. And as you become a trusted resource for information, users will be more likely to buy your services.
2. Share your Content on Social Media
Another great way to boost your SEO efforts is to share your content on social media. The more your content is shared, the more links and traffic it will receive. Therefore, the more popular and relevant it seems to Google. Use Twitter, Facebook, LinkedIn, Google+ and Pinterest to promote your content, and get it shared by other users. Do your best to promote your content on relevant forums, blogs and newsletters too.
3. Optimise Meta Data and Tags
Optimising your titles, meta-tags, meta-descriptions and images for SEO is a must for on-page optimisation. Title tags are used on search engine results pages (SERPs) to display preview snippets for a given web page, and are important for both SEO and social sharing. Titles should be a concise and accurate description of a page’s content; getting it right is really important for both the user experience and search engine optimisation. Also, remember to use ‘Alt text’ for images, because without them, your images won’t be read by search engines, meaning that they’ll have no SEO value whatsoever.
4. Optimise Content with Keywords
When creating content, focus on writing great content for human readers that includes keywords and phrases to help search engines find it. But make sure that you use these keywords naturally; cramming them in where they don’t make sense or don’t read comfortably could be detrimental to your site.
5. Use Analytics to Monitor Performance
After all this hard work, you want to know whether or not your SEO efforts are working, right? The best way to keep track of your success is to use a tracking tool such as Google analytics to monitor the traffic coming to your website. This will enable you to pinpoint the keywords that are driving traffic, identify the pages that have had the highest numbers of visitors, and figure out which pages your customers are converting on. By keeping your eye on your analytics, you can make regular tweaks and changes to optimise your results.
Sheffield SEO Company and Marketing Agency
Although carrying out successful search engine optimisation takes effort, it can bring real traffic to your website. Taking these steps will certainly help you on the way to increasing the amount of web introduced business you generate. If you need some help, or would simply like to chat to an expert, Seven Creative can help. Give us a call on 0114 383 0711 or email us at firstname.lastname@example.org to find out how we can help to grow your business with quality SEO services in Sheffield.