How long is it since the text on your website was updated? Have you been meaning to rewrite it for ages, but it keeps getting put to the bottom of the to-do list as more urgent work presses on your time? This is a common story for many website owners, however, it might actually be a good time to get your website content updated. Here’s why:
1. Search engines love fresh content
Update information when it has changed or when a better explanation helps readers. Changing a date or publishing more often does not automatically improve rankings. Keep older information that remains useful and make historical context clear.
2. A news section or blog is great for SEO
A blog can answer questions and show genuine work. It is useful when the subject deserves an article, not because every business must publish on a fixed schedule. Review existing pieces before adding another page on the same topic.
3. Visitors trust up-to-date sites
Regular, loyal customers who see you as a reliable and trustworthy business may be fairly familiar with your site. Why not give them something new to read when they next visit? Adding fresh material to your site on a regular basis means they will keep coming back to see what’s new!
4. Your content is out-of-date or not accurate
So your website copy has been the same since your site went live 3 years ago. If this rings true, you need to act, and fast. Businesses naturally progress and grow, and your website needs to reflect this. The chances are, you’ve developed your services, expanded your product range or gained the experience to specialise in a particular area. And it’s not just your business that may have developed, changes in your industry are inevitable, and keeping up to date with them is key to establishing trust between you and your customers.
5. The contents is boring or not engaging
Even the most brilliant content can become stale over time. The attention of online readers is incredibly short, you literally have a few seconds to grab them and make them want to keep reading. Your website copy may describe exactly what you do accurately, but is it lively enough to capture the attention of a reader and to keep them there?
Content needs to be concise and captivating, getting to the point quickly, and providing the option for readers to find out more. Text should be in bite sized sections, making it easy to scan and process the information with little effort. Text heavy paragraphs that aren’t broken up by images or bullet points are a real put off too!
I still don’t have time to update my website content!
Getting an agency to refresh and rewrite website contents may be more affordable than you think. We’re based in Sheffield and are very experienced in writing copy for websites. We also specialise in SEO and SEO copywriting which is a very important consideration when updating your site. If you’ve been meaning to update your website copy but never quite got round to it, we can help.
Call Seven Creative on 0114 383 0711 or get in touch through our contact page today.
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