Copywriting

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22nd May 2020
5 reasons why it might be time to update your website content
How long is it since the text on your website was updated? Have you been meaning to rewrite it for ages, but it keeps getting put to the bottom of the to-do list as more urgent work presses on your time? This is a common story for many website owners, however, it might actually be…
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11th May 2020
What is the ‘passive voice’ and why is it important in Search Engine optimisation?
If you’ve ever delved a little more deeply into search engine optimisation, you may have come across talk of the ‘passive voice’ in relation to page content. Or more specifically, why you should be avoiding using the ‘passive voice’ too much. For example, one of the most popular and widely used SEO plugins is Yoast…
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5th November 2017
5 Ways Google’s Hummingbird Algorithm Will Change Your SEO Copywriting
Historical context: this article discusses Google’s Hummingbird change from 2013. It is not a report of the latest search update. The useful lesson is to answer the reader’s question naturally; current SEO decisions should use present evidence. Hummingbird – Google’s new algorithm In the wake of the new Google algorithm, ‘Hummingbird’, SEO copywriters have had…
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7th October 2017
5 Tips for Writing Good SEO Copy
With Google’s recent algorithm updates, search engine optimised content is more important than ever for your website or blog. Google is putting more emphasis than ever on original, quality content. With that in mind, I’ve decided to share 5 tips that will help you get to grips with SEO copywriting. Write for Humans Even search…
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12th September 2017
Writing for the Web – 10 Top Tips
People often arrive at a web page with a question to answer. Help them find the answer quickly, while giving enough detail to act on it. Here are ten practical ways to make your writing easier to use. 1. Make the title descriptive Tell readers what they will learn. A clever headline is little use…
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29th July 2015
3 Reasons Why Your SEO Strategy Should Revolve Around Organic Content
Good content gives someone a reason to visit your website and a reason to trust what they find. For SEO, the useful question is not “How many words can we publish?” but “What does this page help the customer understand?” 1. Answer the question properly Explain the problem, the options and the next step. Use…
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27th March 2015
5 Ways Great Quality Website Copywriting Can Help Your Business
Great website copywriting can pay dividends for your business. Not only will it improve brand awareness with your potential customers; it can also help boost your visibility with the search engines. Whether you’re looking to update your existing content – or for brand new copy for a new website – our team of highly-skilled Sheffield…
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17th July 2013
Content Writer – Copywriting for SEO
It’s no secret that in order to get your website to index to its potential, it will probably need a little help now and then. The problem is, though, that the majority of people who you ask for help in this department will probably end up with someone telling them that just they need inbound…
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