Paid advertising

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27th October 2026
Digital advertising vs. physical signage – a comparison
As a digital infrastructure agency, we spend our days building WordPress websites and optimising digital growth channels. But we recently reviewed some detailed research from Image Sign, a leading UK signage manufacturer. The data proves a vital point. Physical visibility remains one of the most reliable and cost-effective ways to drive customer acquisition. Here are…
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30th March 2020
A definitions for common online advertising & SEO jargon
If you work in the field of web design and search engine optimisation, you simply can’t avoid a whole host of acronyms, abbreviations, and general jargon. However, I’m also conscious that what is familiar and perfectly clear to me, is not necessarily also that clear to everyone else. Therefore, this quick post simply defines some…
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18th February 2010
Sales and marketing optimisation
Consider the alternatives According to IAB (2010), in the UK, the entire advertising sector contracted by 16.6% in the first half of 2009, however, the online advertising share grew by 4.6% to a record 23.5% share of the market. Obviously, in the midst of a recession, you’d expect advertising spend to decline, however, it seems…
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