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  • Digital advertising vs. physical signage – a comparison

    Digital advertising vs. physical signage – a comparison

    As a digital infrastructure agency, we spend our days building WordPress websites and optimising digital growth channels. But we recently reviewed some detailed research from Image Sign, a leading UK signage manufacturer. The data proves a vital point. Physical visibility remains one of the most reliable and cost-effective ways to drive customer acquisition. Here are…

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  • Golden Circle Messaging

    Golden Circle Messaging

    The Golden Circle is Simon Sinek’s simple framework for communicating and leading with purpose. It has three layers: Most organizations talk outside‑in (“what we do” → “how we do it” → a vague “why”). The most compelling brands and leaders go inside‑out: they start with Why, then show How, and finally What. This order inspires…

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  • 5 tips for managing your online reputation

    All it takes is one disgruntled customer and before you know it they’re shouting to the world about how terrible you are! All-of-a-sudden you don’t care about your customers, you do a terrible job, and your main business activity is simply ripping people off. Forget the years of hard work you spent making sure that…

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  • Social media successes and failures

    Social media marketing can be a fantastic tool for promoting your business online and marketing your brand. Done properly, social media can generate a buzz that has the power to be seen by thousands if not millions of people. On the other hand, a post that goes bottoms up has the potential to be seen…

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  • Popular viral marketing campaigns

    There have been many popular viral marketing campaigns in the last few years. Here at Seven Creative towers, we’ve been giggling away at the new Bodyform advert. OK, so there are more women in our office than men, but even Chris managed a guilty smile and a few words of praise for its originality. The Bodyform video…

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