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  • The origins of Search Engine Optimisation (SEO)

    I’ve been working with websites since before search engine optimisation (SEO) was a ‘thing’. I originally taught myself HTML as a young teenager using a book I found lying about by Carol Vordernman and the rest, as they say, for me at least, is history. I’ve been providing SEO in Sheffield & further afield now…

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  • A definitions for common online advertising & SEO jargon

    If you work in the field of web design and search engine optimisation, you simply can’t avoid a whole host of acronyms, abbreviations, and general jargon. However, I’m also conscious that what is familiar and perfectly clear to me, is not necessarily also that clear to everyone else. Therefore, this quick post simply defines some…

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  • 5-Step Guide towards SEO Satisfaction

    Before paying for SEO, make sure you understand what you are trying to achieve and how the work will be assessed. A clear plan is more useful than a promise to put you on page one. 1. Identify your goals Choose a business outcome, such as more suitable enquiries for a particular service. Define the…

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  • Google’s New Hummingbird Update Completely Changes How Your Website is Found

    Historical context: this is a 2013 announcement about Google’s Hummingbird change. The original reporting is retained; it does not describe a newly launched algorithm or a current ranking guarantee. 2013 – Google has just announced its ‘Hummingbird’ algorithm change, which is the latest overhaul of its search engine formulas aimed at better answering internet users’…

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  • Search Engine Optimisation – getting it wrong vs. getting it right

    If you’ve ever paid for search engine optimisation (SEO) or are wondering if it will help your website, you need to read this. SEO is certainly a buzz word at the moment but where do you get all the facts – how much should it cost? What results should I expect? How do I tell if it’s…

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