Hummingbird – Google’s new algorithm In the wake of the new Google algorithm, ‘Hummingbird’, SEO copywriters have had to consider the impact of the update on the way that they write. Google isn’t interested in blindly matching keywords any more, it wants to understand what the searcher is trying to achieve so that it can … Continue Reading
Yearly Archives
2017
5 Tips for Writing Good SEO Copy
With Google’s recent algorithm updates, search engine optimised content is more important than ever for your website or blog. Google is putting more emphasis than ever on original, quality content. With that in mind, I’ve decided to share 5 tips that will help you get to grips with SEO copywriting. Write for Humans Even search … Continue Reading
Writing for the Web – 10 Top Tips
When internet users browse the web, they want to find the information they are looking for quickly. Readers tend to scan copy rather than ponder every word. You don’t want them to get bored, press the back button and look for another page that gives them what they are looking for more succinctly or in a … Continue Reading
5 Tips on Blogging for Your Business
Blogging is a fantastic way to get your business noticed. You can present yourself as an expert in your field, be a thought leader in your industry, and turn readers into customers. As a professional content writer in Sheffield, my job is to create this sort of content every day, so I thought i’d put … Continue Reading