Google’s New Hummingbird Update Completely Changes How Your Website is Found

2013 – Google has just announced its ‘Hummingbird’ algorithm change, which is the latest overhaul of its search engine formulas aimed at better answering internet users’ complex queries and affecting many website’s search engine optimisation  Searches based on meaning The new algorithm is set to return better search results when users make more complicated requests, … Continue Reading

5 tips for managing your online reputation

All it takes is one disgruntled customer and before you know it they’re shouting to the world about how terrible you are! All-of-a-sudden you don’t care about your customers, you do a terrible job, and your main business activity is simply ripping people off. Forget the years of hard work you spent making sure that … Continue Reading

5 Top Tips on Writing for Web

Understanding how internet users read online text is half the battle of writing great web content. The truth is, people don’t really web content word for word, the way you would a beautifully written novel for example. They prefer to pick out key words and sentences to get an overall understanding of the content. This means that web copy needs to be … Continue Reading