The importance of having a website

Introduction I was recently commissioned by the Chamber of Commerce to write a short article about the ‘importance of having a website for small businesses’. When I looked at the ‘subject’ around which to write an article, I have to say I was a little stumped. The problem is that I just don’t agree with … Continue Reading

Sales and marketing optimisation

Consider the alternatives According to IAB (2010), in the UK, the entire advertising sector contracted by 16.6% in the first half of 2009, however, the online advertising share grew by 4.6% to a record 23.5% share of the market. Obviously, in the midst of a recession, you’d expect advertising spend to decline, however, it seems … Continue Reading