How long is it since the text on your website was updated? Have you been meaning to rewrite it for ages, but it keeps getting put to the bottom of the to-do list as more urgent work presses on your time? This is a common story for many website owners, however, it might actually be … Continue Reading
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5 Ways Google’s Hummingbird Algorithm Will Change Your SEO Copywriting
Hummingbird – Google’s new algorithm In the wake of the new Google algorithm, ‘Hummingbird’, SEO copywriters have had to consider the impact of the update on the way that they write. Google isn’t interested in blindly matching keywords any more, it wants to understand what the searcher is trying to achieve so that it can … Continue Reading