Ever wondered where we got the phrase ‘ants in your pants’ or ‘the cat’s pyjamas’? No doubt you’ve heard people use them, maybe you even use them yourself, but have you ever stopped to think about where they come from? I got stuck in to a great little book over the weekend by Judy Parkinson called ‘Spilling the … Continue Reading
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When Was the News Page on Your Website Last Updated?
Does your website have a news section? If so, then answer me this – when was it last updated? If you can’t remember when you last put an article or news bulletin on it, you need to act fast! You may have been meaning to rewrite it, but it keeps getting put to the bottom … Continue Reading
5 Ways Google’s Hummingbird Algorithm Will Change Your SEO Copywriting
Hummingbird – Google’s new algorithm In the wake of the new Google algorithm, ‘Hummingbird’, SEO copywriters have had to consider the impact of the update on the way that they write. Google isn’t interested in blindly matching keywords any more, it wants to understand what the searcher is trying to achieve so that it can … Continue Reading
Writing for the Web – 10 Top Tips
When internet users browse the web, they want to find the information they are looking for quickly. Readers tend to scan copy rather than ponder every word. You don’t want them to get bored, press the back button and look for another page that gives them what they are looking for more succinctly or in a … Continue Reading
5 Tips on Blogging for Your Business
Blogging is a fantastic way to get your business noticed. You can present yourself as an expert in your field, be a thought leader in your industry, and turn readers into customers. As a professional content writer in Sheffield, my job is to create this sort of content every day, so I thought i’d put … Continue Reading
Business Blogging: The Benefits, And Why You Should Be Doing It Too!
Did you know that businesses that blog have 55% more visitors to their website? Business blogging is a great way of increasing the online visibility of your business so that you can be found, and seen, on the internet. In other words, it’s a sure fire way to get your business out in front of … Continue Reading